Cape Town: The New Tech Incubator?

Great tech start-ups to inspire you

“It’s not about ideas. It’s about making ideas happen.” – Scott Belsky, co-founder of Behance.

You’ve probably heard or read the characteristics of a successful entrepreneur: versatile, persuasive and someone with superb business skills. However, more and more entrepreneurs have proven that if you have a great idea that you’re passionate about, you can move mountains.

5 Great tech start-ups

We’ve compiled a list of five tech start-ups in Cape Town who have achieved success with a simple idea.


Public transport in Cape Town is a nightmare. Trains and buses have a habit of showing up late – or not at all. While we can’t change the transport system just yet, we can make the experience a better one. Developed by Justin Coetzee, the GoMetro app achieves this. The transport app provides commuters with up-to-date information about their transport routes. How is the information updated? By people who have travelled the route earlier. The app also has another nifty feature: an automated email can be sent to employers from a delayed train.


You hear the words ‘tax season’ and you either groan or start stressing. You hate the process of submitting your tax because you have no idea what is going on (unless you’re a financial savvy adult, in which case, well done!). Because of this, some people wait until the last minute to submit or don’t submit at all, which could get you into a lot of trouble.

TaxTim helps make the tax process simple and enjoyable. Tim, TaxTim’s digital assistant, will ask you a series of questions that will help you complete your tax submissions. Co-founder Evan Robinson came up with this idea after experiencing trouble with his tax return and decided to ask his friend Marc Sevitz for help. After successfully submitting to Sars, Robinson had the idea to share Sevitz’s knowledge online. Thus, TaxTim was born.


Terminator warned us what would happen if the robots ever took over the earth, and the T.V. series Person of Interest also hinted at a future with AI in charge. However, CLEVVA shows us that there is hope for integrating technology into our lives. CLEVVA specialises in the art and science of decision-making. Founded in 2011 by three entrepreneurs (brothers Ryan and Dayne Falkenberg and business partner Mark Pedersen), CLEVVA is a virtual assistant that can enable any company to effectively capture and scale their sales, support, system, process and technical expertise. As a result, no matter what level of knowledge and/or experience your staff have, CLEVVA ensures that both staff and clients consistently ask the right questions, identify the right answers, and take the right actions


In a digital era, content is still king and Snapplify has taken advantage of this. Snapplify is a content and media technology company focusing on content distribution and mobile publishing. Snapplify provides publishers and content producers with a platform for distribution, reading and retail of eBooks, magazines and newspapers. The company has won many awards and isn’t showing any signs of slowing down.


Here’s a company bringing harmony to South Africa, one clean house at a time. If you’re busy but you want a clean home, visit the SweepSouth website and book a cleaning. A clean home is literally a few clicks away.

The idea for SweepSouth came when husband and wife team Alen Ribic and Aisha R. Pandor struggled to find a part-time domestic cleaner over the holidays. The aim was to make getting your home cleaned, at short notice, a hassle-free experience. They operate in Cape Town, Johannesburg and Pretoria, but the goal is to open across South Africa.

What do all these businesses have in common? While they’re all online, they found a solution to simple problems they were facing. Maybe this inspires you and maybe we’ll be talking about your business as one of Cape Town’s great tech start-ups.

Are you ready to implement your big idea? Why not set up office at Work & Co and collaborate with like-minded individuals. Contact us and find out about our prices.


© Work & Co. 2020.